Back to School

Summer is winding down, it will soon be turning much colder, I’m back to driving the school van, and I still haven’t done a Milky Way photo shoot.

My plans to travel west in search of the perfect place will have to wait until next summer. Other things often spring up that take precedence over photoshoots and this year that “other thing” just happens to be our son’s wedding.

I probably could’ve planned a relatively cheap and quick weekend getaway somewhere close but the Milky Way photoshoot I have in mind probably isn’t going to be cheap and quick. There’re lots of great escapes that I know would fit the bill for what I have in mind so I’m probably going to have a hard time choosing.

These United States have many national parks and I’ll just have to buckle down and research as many as possible and choose the one I see that jumps out at me. It must have canyons, waterfalls, mountains, old-growth forests, meadows, creeks, rivers, streams, I could go on and on!

If any of you are into photography like I am, I’d like to suggest a really great alternative to Adobe’s Lightroom Classic photo editing software check out Skylum’s Luminar 3 and I’m certain you’ll see that it’s top-notch. I’ve been using Lightroom for years and I’m just about ready to make the switch!

That’s me below and isn’t that TV screen just lovely? Peace!

Self-marketing: BLECH!!

Whenever I research ways to improve my photography business I usually come across articles that mention self-marketing. And that’s usually when I stop reading. What is it about promoting myself that I don’t like? Everything. Personal branding is narcissistic. Some articles tell you that self-marketing “improves your image and reputation” allowing you to advance in your chosen career. That might be true for a twenty-something but I think it’s a little different for a sixty-something. My image and reputation were set many years ago, and now neither of them makes any difference. That’s just the way it is. So, what sort of self-marketing or personal branding could I do that doesn’t make me feel like I’m a narcissist?

I’ve been uploading my photographs to a website called Flickr, I think it’s probably the best way for me to self-market my photography business. I’ve also chosen to set up a Facebook page and, of course, there’s my blog, here, that serves the purpose too. None of this feels like self-marketing, but I suppose it is. Perhaps as long as I don’t have to market myself in person I’ll feel okay about it.

I guess I should explain why I’m italicizing “business.” It’s because my photography business isn’t a legitimate business. I have no tax number, no business address, no legal documentation or anything that would make TC Conner Photography a legitimate business. Yes, I have a Facebook page and yes, I sometimes do paid photo shoots for family and friends. But I don’t make enough money to warrant tax reports to the IRS. I took a stab at it once, and discovered that self-marketing and the initial investment dollars and all the other stuff you have to do to get a business up and running(?) just wasn’t for me. It could’ve, and probably should’ve been for me 50 years ago, today however this sixty-something is on the downhill slide to full retirement. Furthermore, worrying about all the “should haves” and “could haves” gets you nowhere.

What sort of self-marketing or personal branding could I do? The simple, and probably the only answer: None.