Computers Data Mining

Data mining

Are you familiar with the term “data mining?” Until recently I wasn’t either. Here’s a good definition:

Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information – information that can be used to increase revenue, cuts [sic] costs, or both.

Info on what we do and where we go is being collected by large companies (NSA?) in order for them to show relevant ads on websites we visit. I’ll not go into great detail about how it’s being done, you can probably guess, but all this info is being collected automatically, and it’s all digitized and stored in large databanks. Another interesting fact is this data is being sold to the highest bidder.

I’ve heard it said that we’re nothing more than a bunch of ones and zeroes. If so, I’m a 10.